Specialist, Category Marketing Sr.
Company: Canon U.S.A., Inc.
Location: Boca Raton
Posted on: April 28, 2024
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Job Description:
Specialist, Category Marketing Sr.
Location
US-FL-Boca Raton
Company
Canon Solutions America, Inc.
Requisition ID
31833
Category
Marketing
Position Type
Full-Time
About the Role
Possesses specialized knowledge or skills in a particular
functional area. A fully qualified, seasoned professional with a
full understanding of the job role who works on more complicated
issues facing the department. Receives general instruction from
manager on new assignments but little to no direction in day-to-day
work. Typically reports to a Manager or Senior Manager, and may
mentor or supervise one or two less experienced professional
staff.
Leads out on the development and execution of the Production
Roll-fed Inkjet ColorStream category marketing business to support
Canon Solutions America's production print solutions. Requires
strong print industry market knowledge for commercial print,
transaction, direct mail with the ability to develop end-to-end
solutions. Packaging & label market experience a plus. Executes on
the PPS and Marketing strategies for roll-fed inkjet category
marketing programs and assists with field escalation activities
across the Americas, working in conjunction with other category
marketing specialists & collaboratively with other functional
organizations.
Print Knowledge/ Commerical Print
This position will be in The Boca Raton, Fl Office
Hybrid work situation
Your Impact
-
Responsible for the development and execution of the product
marketing plan ensuring alignment to the overall corporate
strategies and objectives requiring the ability to foster strong
relationships with the factory headquarters, finishing, media, and
software category specialists.
- Responsible for product launch and life cycle management,
developing and maintaining pricing and promotion programs,
population management and product revenue and profitability.
- Responsible for developing marketing collaterals/samples/launch
kits, sales tools, sales support, and sales training for all models
of the Canon ColorStream inkjet presses.
- Responsible for developing new application and market
opportunities, including but not limited to the TDM, Commercial
Print, Corporate and Packaging/Label markets in support of opening
new markets, driving new volume growth and revenue
opportunities.
- Manages and reports on new product solution, product
introductions and the product lifecycle for existing ColorStream
products through the Product Management Team (PMT) process by
applying marketing principles including target market and
application definition, product structure and pricing.
- Ensures delivery and execution of the marketing programs and
sales tools, product structure, pricing and service structure to
our systems and communicates the results to our sales force.
- Requires the ability to provide product demonstrations and
professional presentations to customers and executive management
for all ColorStream models and end-to-end solutions
- Provides consultation across a wide customer base on how
world-class end-to-end solutions are enabled to drive business
success for customers.
- Ensures fast and accurate communication with field sales to
support sales activities. This will also include field escalations
that support service activities.
- Researches and develops sales tools for sell against competitive
products including SWOT, objection handling, etc.
About You: The Skills & Expertise You Bring
-
Requires a degree in Business, Marketing, Digital Printing, a
related technical major, or a related field.
- Requires experience in inkjet, direct mail, commercial print and
packaging/label market
- Experience in sales, marketing, research and development, or
solution management specifically focused on production inkjet
solutions in the printing industry.
- Requires experience in managing multi-million dollar business
responsibilities
- Technical aptitude required
- May require up to 10-15% travel (valid driver's license and
acceptable driving record necessary) including overnight stays.
- Must have solid Microsoft Office Suite skills, especially PPT
- Familiarity with MicroSoft Power BI desirable"
Company Overview
About our Company - Canon Solutions America, Inc. empowers
companies of all sizes to succeed by supplying market leading
enterprise, production, and large format printing solutions,
supported by exceptional professional service offerings. With
unwavering dedication to promote professional innovation, Canon
Solutions America, Inc. helps drive sustainability, nurture
efficiency, and regulate costs through the unification of
comprehensive digital and traditional printing and document
management solutions. As a wholly owned subsidiary of Canon U.S.A.,
Canon Solutions America, Inc. is headquartered in Melville, NY and
has sales and service locations across the U.S. Our parent company,
Canon Inc. (NYSE: CAJ), which earned approximately $30.4 billion in
global revenue in 2020, ranks third overall in U.S. patents granted
in 2020 and was named one of Fortune Magazine's World's Most
Admired Companies in 2020.
Canon Solutions America offers a competitive compensation package
including, for eligible positions, medical, dental, vision, 401(k)
Savings Plan, discretionary profit sharing, discretionary success
sharing, educational assistance, recognition programs, vacation,
and much more. A more comprehensive list of what we have to offer
is available at
https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation
We comply with all applicable federal, state and local laws,
regulations, orders and mandates, including those we may be
required to follow as a federal government
contractor/subcontractor.
All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability or protected veteran
status.
If you are not reviewing this job posting on our Careers' site
csa.canon.com/careers, we cannot guarantee the validity of this
posting. For a list of our current postings, please visit us at
csa.canon.com/careers.
#CSA
Posting Tags
#li-rb1 #pm20 #LI-Hybrid
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